In the U.S. about 45% of Black adults report using Instagram regularly, with younger users and women more likely to be active on the platform. Given this, it’s likely that a significant portion of Black women in Boston are engaging with Instagram. This platform is often used for community building, especially among marginalized groups. Inbound targeted marketing could reach black women and increase the chance of individuals getting the mental healthcare they need.
This targeted ad for Boston Medical Center’s Behavioral Health Center could be utilized on platforms like Facebook, Pinterest, Instagram, and Amazon
Newsletters can also be impactful for those who subscribe to BMC news and updates. Research shows that 92% of African Americans use the internet, with email being a primary method of online communication across demographics. I imagine anyone having a hard day would be tempted to check out BMC’s resources as long as that person knows they exist.
This targeted ad for Boston Medical Center’s Behavioral Health Center could be utilized on platforms like Facebook, Pinterest, Instagram, and Amazon
