Make a difference via e-mail

Research shows around 75% of adults aged 65 and older in the U.S. use email regularly. Email remains one of the most common ways for older adults to communicate, particularly for those who are internet users. The percentage is even higher among seniors who are more tech-savvy or engaged with online services, such as healthcare or banking. By reaching the older generation via email with targeted ads, BMC increases its chances of helping the older generation in need of mental health support.